The competitive landscape of physical therapy has drastically changed over the past decade. In order to survive, you have to separate yourself from the countless PT chains and hospital based clinics out there. Besides offering a distinct treatment approach, like we do at Activcore, there’s one essential ingredient in the customer service recipe that most physical therapists leave out. By overlooking this important detail, you could be missing an opportunity to connect with your customers on a deeper, more meaningful level.

Building a trusted relationship can also inspire clients to become your brand ambassador. The question is, what are you doing to leverage the relationship you’ve worked so hard to establish?‍ Studies show that over 90% of people trust recommendations from friends and family more than all other forms of marketing.

In the first article of this blog series, I talked about what I aim to accomplish during a client's first visit. I also described my education which enables me to practice physical therapy, with or without a prescription from a physician. I am now going to lay the groundwork to then build the rest of this blog series, detailing common treatment techniques I use and why.

In the first three parts of this blog series, we discussed the definition of value and how to build it through each phase of the customer experience. We also explained how to nail that first visit. Now that we’ve got their attention, delivering superior results is absolutely critical for long-term success of the practice. After all, clients are ultimately paying for an outcome.

When you exceed expectations at every touch, customers feel like you are worthy of their time and money. They tend to be more willing to go outside of their insurance network, pay cash, and tell everyone around them about you. On the contrary, if you miss the mark at any point, their perceived value of your service can suffer.

In today's post, I am going to discuss how first impressions influence value.‍ Even before they set foot in your clinic, prospective clients must be convinced that your services are worth at least as much as your asking price. Otherwise, they will find a physical therapist who is willing to charge less than you charge, or a cash-based physical therapist who can create more perceived value than you can.

“How do I convince my patients that the service I deliver is worth the price?” This is a question we often hear from physical therapists who want to rely less on insurance and more on the cash value of their undivided time. The first step in answering this question is to fully understand the difference between value and price. They aren’t necessarily one and the same.

Starbucks was a powerhouse brand in the new millennium, constantly opening up new locations and expanding their product offerings. But, after the housing bubble burst and the financial sector collapsed in 2008, people suddenly began to question the wisdom of spending $5 for a Skinny Cinnamon Dolce Latte. After all, you could get a cup of coffee at McDonalds for just a buck.

Let me start right off by saying that I’m not one to call attention to myself, or to toot my own horn. In fact, I've been known to not even tell my co-workers that it’s my birthday. This should give you an idea of how difficult it is for me to write about one of the best kept secrets in professional sports.

Postural Restoration Institute (PRI) is a clinical education program started in Lincoln, Nebraska by a physical therapist, Ron Hruska, over 30 years ago. He looked at the human body as being asymmetrical. The muscular, neurological, respiratory, circulatory, and vision systems are not the same on the left side of the body as they are on the right side. They have different responsibilities, functions, positions and demands placed on them.