Ian Kornbluth

(he/him)

Co-Founder & CEO

  • Physical Therapist (PT)
  • Masters in Physical Therapy (MPT)
  • Redcord® Provider / Certified Neurac Practitioner (CNP)

Ian's entrepreneurial spirit stems from growing up in Arizona around the family business, a small chain of pizzerias. His parent's mission was to bring New York style pizza into the Valley of the Sun.

Early on in life, Ian learned how to treat the customer like a person rather than a number. He observed how the community came together to support establishments that offered both quality food and an exceptional customer service experience. He also learned to appreciate how much commitment and perseverance it took to pioneer something new.

Pursuing his interest of the human body, Ian received a Bachelors degree in Exercise Physiology at the University of Arizona. He then earned his Masters degree in Physical Therapy from Rutgers University, graduating with a 3.9 GPA.

For 5 years, Ian worked at a popular PT chain in New Jersey. He became the youngest facility manager across the company. Despite achieving such early success in his career, Ian felt something was wrong. While juggling 20+ patients per day with his managerial duties, he would often ask himself, "Did I become a physical therapist to treat people like this?" Eventually he became frustrated and burned out by conventional healthcare where the emphasis was placed on quantity over quality of care.

Practicing within the parameters of insurance companies made it impossible for Ian to make the kind of impact he wanted on people’s lives. So he made the courageous decision to pave a new career path by venturing outside of the insurance networks.

In 2004, Ian launched a fee-for-service practice model. The basic concept was that people would pay upfront at the time of service to receive his undivided attention. A more personalized treatment experience would allow him to get the best possible outcomes for his clients in the fewest number of visits. He would then submit an insurance claim after each visit, so that his clients could get reimbursed directly from their insurance company.

Going against the grain presented many challenges for Ian. He was told by his colleagues that people would never reach into their wallets to see a physical therapist. But Ian didn't give up on his entrepreneurial dream. Just like his parents did with pizza growing up, he would earn the support of the local community to help his model thrive and multiply.

Today, with 10 practice locations in Colorado, Georgia, New Jersey and Pennsylvania, Ian spends most of his time inspiring physical therapists across the country to stand apart from standard "factory style" PT. He believes that physical therapy can be delivered a better way, and that you shouldn't have to settle for the status quo.

Is Physical Therapy Worth the Price? A Comparison Between In-Network versus Out-of-Network

As physical therapy co-pays exceed $50 per visit, it’s only natural to start questioning if you’re actually getting your money’s worth. Was my physical therapist prepared, ready, and on time for my session? Did I feel like I was the center of attention, or just a number? Did I get pushed off to a technician or aide? Could I have just done those exercises at home?

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Physical Therapists are Playing On An Uneven Field. Are You Ready For A New Game?

When the keynote speaker, Gary Vaynerchuk, at the 2015 APTA Private Practice Section Conference asked an audience of more than 1000 practice owners if they were happy about the financial success of their business, only about 25 people raised their hands.

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Why Out-of-Network Physical Therapy Can’t Be Served Like a $1 Cup of Coffee

Starbucks was a powerhouse brand in the new millennium, constantly opening up new locations and expanding their product offerings. But, after the housing bubble burst and the financial sector collapsed in 2008, people suddenly began to question the wisdom of spending $5 for a Skinny Cinnamon Dolce Latte. After all, you could get a cup of coffee at McDonalds for just a buck.

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Creating the Ultimate Physical Therapy Experience: Step 1, Drive Value

“How do I convince my patients that the service I deliver is worth the price?” This is a question we often hear from physical therapists who want to rely less on insurance and more on the cash value of their undivided time. The first step in answering this question is to fully understand the difference between value and price. They aren’t necessarily one and the same.

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Creating the Ultimate Physical Therapy Experience: Step 2, Optimize the First Impression (virtually)

In today's post, I am going to discuss how first impressions influence value.‍ Even before they set foot in your clinic, prospective clients must be convinced that your services are worth at least as much as your asking price. Otherwise, they will find a physical therapist who is willing to charge less than you charge, or a cash-based physical therapist who can create more perceived value than you can.

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Creating the Ultimate Physical Therapy Experience: Step 3, Nail the First Visit

When you exceed expectations at every touch, customers feel like you are worthy of their time and money. They tend to be more willing to go outside of their insurance network, pay cash, and tell everyone around them about you. On the contrary, if you miss the mark at any point, their perceived value of your service can suffer.

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Creating the Ultimate Physical Therapy Experience: Step 4, Obsess About Outcomes

In the first three parts of this blog series, we discussed the definition of value and how to build it through each phase of the customer experience. We also explained how to nail that first visit. Now that we’ve got their attention, delivering superior results is absolutely critical for long-term success of the practice. After all, clients are ultimately paying for an outcome.

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Creating the Ultimate Physical Therapy Experience: Step 5, Work Your Referrals

Building a trusted relationship can also inspire clients to become your brand ambassador. The question is, what are you doing to leverage the relationship you’ve worked so hard to establish?‍ Studies show that over 90% of people trust recommendations from friends and family more than all other forms of marketing.

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Growing Your Physical Therapy Practice Through Storytelling

The competitive landscape of physical therapy has drastically changed over the past decade. In order to survive, you have to separate yourself from the countless PT chains, hospital based clinics, and physician owned PT practices out there. Besides offering a distinct treatment approach, like we do at Activcore, there’s one essential ingredient in the customer service recipe that most physical therapists leave out. By overlooking this important detail, you could be missing an opportunity to connect with your customers on a deeper, more meaningful level.

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Pioneering Cash Based PT: A Lesson for Growing Your Practice

The year was 1976. My parents decided to drive me, my sister, and our dog from New York to start a new life in Arizona. When we finally got there, we opened our first pizza restaurant within a shopping mall. This was a new concept back then so we we felt like pioneers.

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Getting Out of the Physical Therapy Whirlwind

Over the years I have spoken with hundreds of physical therapists and practice owners from all over the country. I’ve noticed a common theme among them. They’re stuck in some sort of whirlwind with minimal time to grow their practice beyond themselves. Many of them expressed feeling burned out.

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Physical Therapy Didn’t Work For Me. What Went Wrong?

As a physical therapist for over 20 years, I cannot tell you how many times I’ve heard someone say, “I’ve tried PT but it didn’t work for me.” When I ask what they did, the typical response was something like, “I went for a few visits and they had me do exercises that I could just do at home.” Sometimes they would exclaim, “The PT was nice but she was on her phone (or computer) most of the time!”...

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My Reviews

I am a very active person. I snowboard, lift weights, do yoga, dance, paddle board... you name it. So when I woke up the next day after snowboarding and couldn't bear any weight on my right knee, I was so worried. I immediately booked an appointment at Activcore, and they got right to work assessing my pain and creating a plan to get me back on the mountain as quickly and safely as possible. The Redcord system at Activcore is truly amazing, and their ability to talk me through the process and provide exercises that I could do on my own got me back on my snowboard in six weeks. I've never been more thankful to be healthy and active again. The price of this service is SO worth it, I'll be sending everyone I know to see them should they ever need it.

Shannon E.

I can't speak highly enough about my experience at Activcore. I have had chronic back issues from an old car accident and have tried so many different therapy methods over the last four years. Their system is the first one that I have found that is truly fixing the problems in my back. I have been able to get off of my pain medications and no longer feel the need for regular massages and chiropractor adjustments. My pain levels have dropped immensely and I no longer have the big debilitating flair ups that I had become accustomed to dealing with in the past. I feel that my quality of life has improved so much and I highly recommend this office.

Amy A.

I have tried so many things to build up my strength in the past even using personal trainers to help me. I ended up hurting myself and had to stop because my back couldn't take it. Working with Activcore has changed my life and I feel like I am able to finally live the life I only dreamed about. From the bottom of my heart, thank you for helping me achieve this.

Justine M.

When I started at Activcore, I was also currently training for three triathlons. I had multiple goals, not only for my health, but for my races as well. I was able to meet my goals, plus some. I was finally able to train without pain, both during and after my workouts. That was huge for me. We worked on strengthening during the performance therapy sessions to help with both my health goals and triathlon goals. My second triathlon on August 3rd, 2019, was especially important, as I was racing to bring awareness and end breast and ovarian cancer. During the race, I felt fantastic and reached my goal by making top 10, which is considered elite and was also 1st in my division. Oh, and I had zero pain! I am so thankful that my physician recommended Activcore. I not only feel better, but I have learned so much more about my body.

Leah K.

I highly recommend Activcore for any performance based PT needs. 4 weeks prior to a big race, I was having sever calf and hip issues. After 3 weekly sessions and a week of rest I was able to run a personal best marathon and qualify for the Boston Marathon. I know without their help that wouldn't have been possible.

Aaron L.


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