OUR BLOG

Whether it’s on social media or in other forms of advertising, you’re bombarded with appealing figures of individuals with ripped abs. You assume they’re healthy. I’ve treated many of these individuals and I can assure you, many of them are not healthy. Not at all.

Why are you seeking PT? Are you rehabbing post-op (after surgery), recovering from an injury, or looking for guidance and training for athletics? While these are all popular and valid reasons for seeking out a qualified physical therapist, one of the main reasons people come to physical therapy is due to pain.

The competitive landscape of physical therapy has drastically changed over the past decade. In order to survive, you have to separate yourself from the countless PT chains and hospital based clinics out there. Besides offering a distinct treatment approach, like we do at Activcore, there’s one essential ingredient in the customer service recipe that most physical therapists leave out. By overlooking this important detail, you could be missing an opportunity to connect with your customers on a deeper, more meaningful level.

Have you ever come off the court and thought “wow my elbow feels tight”? Or you finished your match and noticed your elbow was sore when you grabbed your bag. Or maybe you took a shot and felt a jolt on the outside of your elbow.

So you just had your 6-week postpartum check-up and have been medically cleared for exercise for your doctor. That’s great news! ‍If you were a runner before giving birth, I’m sure you're eyeing your running shoes and feeling eager to get back out there.‍ But not so fast!...

It’s fall in Atlanta, and it’s time to get back out on the tennis court. How are you feeling? Do you feel strong and well prepared? Are you excited to help your teammates work toward another championship? Or are you crossing your fingers that the tennis elbow from last season stays away? Gingerly testing out your knee that feels fine until you try to run? Hoping your sticky shoulder doesn’t impact your serve?

As a swimmer, this is my best kept secret. Swimming is a unique sport due to the environment in which you’re in. This makes rehabbing a swimmer fairly unique. When I work with athletes, their primary goals are to return to sport and enhance performance. But most sports are on land. Nothing can really replicate swimming out of the water; and so fully reconditioning a swimmer would often be challenging. To reproduce similar forces, leverage, and buoyancy that water applies to a joint has always been difficult. That’s until I discovered Redcord.

Building a trusted relationship can also inspire clients to become your brand ambassador. The question is, what are you doing to leverage the relationship you’ve worked so hard to establish?‍ Studies show that over 90% of people trust recommendations from friends and family more than all other forms of marketing.

In the first article of this blog series, I talked about what I aim to accomplish during a client's first visit. I also described my education which enables me to practice physical therapy, with or without a prescription from a physician. I am now going to lay the groundwork to then build the rest of this blog series, detailing common treatment techniques I use and why.

In the first three parts of this blog series, we discussed the definition of value and how to build it through each phase of the customer experience. We also explained how to nail that first visit. Now that we’ve got their attention, delivering superior results is absolutely critical for long-term success of the practice. After all, clients are ultimately paying for an outcome.