OUR BLOG

So you just had your 6-week postpartum check-up and have been medically cleared for exercise for your doctor. That’s great news! ‍If you were a runner before giving birth, I’m sure you're eyeing your running shoes and feeling eager to get back out there.‍ But not so fast!...

It’s fall in Atlanta, and it’s time to get back out on the tennis court. How are you feeling? Do you feel strong and well prepared? Are you excited to help your teammates work toward another championship? Or are you crossing your fingers that the tennis elbow from last season stays away? Gingerly testing out your knee that feels fine until you try to run? Hoping your sticky shoulder doesn’t impact your serve?

As a swimmer, this is my best kept secret. Swimming is a unique sport due to the environment in which you’re in. This makes rehabbing a swimmer fairly unique. When I work with athletes, their primary goals are to return to sport and enhance performance. But most sports are on land. Nothing can really replicate swimming out of the water; and so fully reconditioning a swimmer would often be challenging. To reproduce similar forces, leverage, and buoyancy that water applies to a joint has always been difficult. That’s until I discovered Redcord.

Building a trusted relationship can also inspire clients to become your brand ambassador. The question is, what are you doing to leverage the relationship you’ve worked so hard to establish?‍ Studies show that over 90% of people trust recommendations from friends and family more than all other forms of marketing.

In the first article of this blog series, I talked about what I aim to accomplish during a client's first visit. I also described my education which enables me to practice physical therapy, with or without a prescription from a physician. I am now going to lay the groundwork to then build the rest of this blog series, detailing common treatment techniques I use and why.

In the first three parts of this blog series, we discussed the definition of value and how to build it through each phase of the customer experience. We also explained how to nail that first visit. Now that we’ve got their attention, delivering superior results is absolutely critical for long-term success of the practice. After all, clients are ultimately paying for an outcome.

As a pelvic floor physical therapist, I see many new moms with pelvic floor dysfunction who are also breastfeeding. Common postpartum pelvic floor issues include pain with intercourse, pelvic organ prolapse, and urinary incontinence. How does breastfeeding affect these issues?

“You don’t even look like you had a baby!” people say, as if it is the ultimate compliment a postpartum woman could receive. After growing a human being for 9 months, our goal is supposed to be to “bounce back” after giving birth as soon as possible. Wait for clearance at your 6 week follow-up, and you should be able to go back to your favorite bootcamp class and lose the rest of that baby weight, right?

So I have talked to several friends and colleagues about Activcore. It is quite easy for them to see that the most apparent differences between Activcore and your conventional physical therapy are: 1) longer treatment session duration, and 2) use of the Redcord suspension system. However, I would vehemently assert that having more one-on-one time with the client does not simply lead to an opportunity to perform a greater number of sets and reps of each exercise. Rather it provides a more focused, client-centered approach that involves greater attention to detail and a more intimate understanding of each person’s needs.

When you exceed expectations at every touch, customers feel like you are worthy of their time and money. They tend to be more willing to go outside of their insurance network, pay cash, and tell everyone around them about you. On the contrary, if you miss the mark at any point, their perceived value of your service can suffer.